CUPRA is joining forces with SEAQUAL INITIATIVE to manufacture the standard production seats for CUPRA’s first 100% electric model. The seats will be created from a recycled polymer fibre fabric, SEAQUAL® YARN, made from plastic extracted from the Mediterranean and other seas, oceans, rivers and estuaries.

CUPRA Director of Strategy, Business Development and Operations Antonino Labate commented: “With the CUPRA Born, our first 100% electric vehicle, we’re entering a new electric era. The partnership with SEAQUAL INITIATIVE to create the seats for this new model demonstrates that sustainability, innovation and contemporary design are a perfect combination. CUPRA is a brand that inspires the world from Barcelona, which is why we are committed to circular-economy projects and helping preserve a natural resource which is very close to us, the Mediterranean.” 

SEAQUAL INITIATIVE works with NGOs, fishermen, authorities and local communities to help clean up the seas and oceans. Marine litter from our beaches, ocean and seas floor and surface, rivers and estuaries is collected through clean-up programmes. After sorting the different types of materials, the plastic is cleaned and transformed into recycled marine plastic, which is used to create SEAQUAL® YARN.

CUPRA Born, the first net CO2 neutral concept car

The CUPRA Born will be the brand’s first vehicle to be delivered to customers with a net CO2-neutral concept. To this end, the new vehicle is produced in Zwickau (Germany) based on the modular electric platform (MEB), where energy from renewable sources is used in the supply chain and raw material production. The remaining emissions are offset by environmental and project investments certified to the highest standards.



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