High Wycombe VW

Marketing Assistant

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A great opportunity for someone looking to start or expand their career in marketing for a successful and growing business

About the role

Outline of the Role

To assist the marketing team with the groups marketing strategy, presence, and tone of voice both online and offline. To maintain strong working relationships with all members of staff, third-party advertisers, and manufacturer representatives.

Key Tasks.

To maintain and update the Group’s Website and Brand Subdomains

To assist in creating and implementing customer advertising/communication campaigns to segmented group database (Emails, SMS, Polk/RTC etc.)

To track progress of campaigns using analytics and compile in a report to present to the Marketing Manager.

To collaborate with the Social Media Executive to ensure offers/messaging is unified across all online channels

To create engaging copy for the Group’s blog

To oversee the performance of PPC campaigns across the group

To monitor competitor activity and suggest potential improvements to our strategy, website, and customer experience within the marketing space.

To ensure GDPR customer preferences are updated on all marketing systems

To source and update relevant brand offers/communications via brand intranets to ensure all content is up to date

Expectations

Evolve the brand experience to increase engagement, conversion, and lifetime customer value

Managing, uploading and formatting all content to brand websites to maximise customer experience and increase conversion.

Ensure consistency of brand messages across all communications activities

Monitor and evaluate the effectiveness of digital KPI’s and marketing and communications activities and proactively use results to improve campaigns

Ensure the regular communication of digital marketing initiatives and results to internal stakeholders, producing reports as required

Develop and source engaging content for groups blog to increase SEO ranking

Briefing in PPC campaigns to our PPC provider. Analysing monthly reports and passing on relevant top-line stats to Marketing team.

Attending and participating in the relevant marketing planning meetings with directors and department managers

To communicate online with customers in a professional and friendly manner

To complete all tasks in an accurate and timely manner

Maintaining a good level of general housekeeping standards

Maintain and improve personal Product and Technical knowledge through social media, blogs, newsletters and attending in house or manufacturer training courses

To carry out any other reasonable duties as directed to ensure the efficient and smooth running of the marketing department

To be personally smart and presentable in dress, appearance and manner in order to portray the professional image of the Company.

To ensure compliance with Health & Safety policy

To promote a positive company image at all times

To raise issues and concerns without delay

 

First Step

Contact details

Second Step

CV & Cover letter

To apply, please attach your CV and a supporting cover letter